I’m just excited, I love the mechanical gadgetry stuff!” Saying that based on the patents in place “We can do cross pedals, and mountain pedals… and there’s lots of opportunity. Still, he sees room for product expansion as well. These days, those companies are down to just a handful of core models each – mirror Wahoo’s simplified Apple-like lineup. If you look at where the trainer market was when Wahoo first joined the scene, companies like Tacx and Elite had dozens of models to choose from. He said that going forward their plan will be to simplify and clarify a bit of the product lineup, and “reduce the confusion when people go to buy the products”, which is an area that Wahoo has largely excelled at over the past few years.
But it was actually when he as a triathlete, went to pick out a pair on Speedplay’s website that everything went a bit fuzzy – with so many options to choose from and so little clarity about which was the best option. Chip noted that there were two initial catalysts for the acquisition, mainly centered on the appeal of the product itself, but also the lack of clarity around which pedals a consumer should choose.įor example, he highlighted that if you did a comparison chart between the Speedplay pedal and most other competitors, a consumer would find that the Speedplay was lighter, more aero, better cornering clearance, as well as being dual-sided. It’s clear from the discussion that Wahoo has big plans for Speedplay. I had a chance to talk with Wahoo Fitness CEO Chip Hawkins this morning about the acquisition, including both their near term and long term plans. The purchase also includes 24 patents related to the pedals, including numerous non-road pedal based patents including cross and mountain pedals. The move will see Wahoo take ownership of the entire Speedplay business, which is based in San Diego, CA. The acquisition marks the second company that Wahoo has acquired this year, following The Sufferfest a bit earlier in the year.
Coming out of nowhere this morning, Wahoo Fitness has announced the acquisition of Speedplay – the makers of cycling pedals.
0 kommentar(er)
